KWAN was in talks with a few clients in luxury and lifestyle space for Mallya junior. "We signed Sidhartha Mallya to exclusively manage and represent brand Sid.
There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.
'There might be other opportunities in Asia. We've been looking at India for nearly two years now. I'd say this year we'll end up doing an investment in India'
Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.
'Women's cricket just had a huge boost with the way our team performed in the World Cup.' 'Why not take advantage and lay the groundwork to launch a women's IPL?'
Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?
'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor. Something like this has not happened before.'
As many as 80 brands are riding the digital and television broadcast this year.
A bronze medal in wrestling gets brands talking about a potential endorser joining the ranks of past Olympics stars from India, Abhinav Bindra and Vijender Singh
Mirza's gutsy image has helped her equal Nehwal's endorsement fee.
He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as Colgate.
As in all successful comebacks, strong leadership will be key for the Chennai Super Kings and the Rajasthan Royals.
Off the field, sportspersons hone biz skills
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement.
Looking at the response time, brands are proactively snapping ties with celebrities in the face of controversy.
'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'
With Tetley, Essilor and other brands seeking him out, Ganguly is the highest paid endorser among retired cricketers.
Experts say Dhoni will continue to be relevant.
India-Pak face-off saw brands pay up to Rs 20 lakh in last-minute spot buying.
Currently, Kohli has 13 brands under his belt.
'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'
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